The concept of 12V (or there abouts) active low single wire serial bus is surprisingly common. Its even made it into the automotive environment as the LIN bus standard. At its simplest the interface is just a couple of transistors, one PNP, emitter to +12V, base to a tap on the bus pullup, with a potential divider on its collector to get the desired logic levels at the RX pin, and a NPN, emitter to ground, base driven (via a resistor) from the TX pin. A more sophisticated interface might use a dual comparator with open collector outputs.
The next thing that needs to be done is to examine a data packet closely on a DC coupled scope. The soundcard scope wont do because it doesn't have enough bandwidth and is AC coupled. What you are looking for is signal levels and edge slew rates so you can design a suitable bus transciever (or if you are lucky, use an off-the-shelf one) Specifically, the rising edge, which if its an exponential curve will tell you the bus uses passive pullups, If its a straight sloping line then it must be a constant current pullup. If its a near vertical edge, the bus is actively driven high. Check the whole data packet as the master may use an active pullup. Try connecting a 1nF then a 10nF capacitor to the bus as additional loads and each time measure the risetime, which will let you calculate the existing bus capacitance and pullup resistance or current. The fall-time gives you some idea of how hard the existing units pull the bus down or if their drivers are slew-rate limited to reduce EMI.
Alternatively tear-down a device on the bus and trace the bus driver circuit to get a partial schematic, part numbers and values.