According to their explanation, we (engineers, scientists, etc.) have electrical measurements (amps, ohms, volts, watts, etc.) down pretty well and we can precisely measure and reproduce them around our planet.
So their scheme is apparently to transfer that knowledge and reproduciblity to the PHYSICAL world from our ELECTRICAL world where we apparently have it so well off. So they will ultimately be able to "define" a kilogram (for example) in electrical terms.
At least that is how I understood it from a quick review.