Interesting thread. I'm glad that video with the iGaging calipers was included. Over the past few years I've messed with calipers from quite a few brands including a few generations of the Mitutoyos. In general I think the Mitutoyos are the best. For the most part I can't suggest any other brand IF you want to spend the money. In addition to having a few Mitus we also have a Starrett and Tesa/Brown and Sharpe Shop-Cal at work. The Starrett and Tesa are of similar build quality to the Mitu but they lack the absolute feature. It's just nice to not have to think about zeroing the caliper every time you turn it on.
The Tesa does have a crude work around. When you first turn it on the display flashes a zero indicator. Thus if you turn it on near but not at zero you won't think it's actually zeroed (this is a problem with the cheap calipers). It has an auto display off but retains power (and thus zero) for about 2 hours. Then it will power down unless you put it in ABS mode. In that mode it will stay on until the battery is dead. Thanks to the 2032 lithium cell that battery lasts as long as the Mitutoyos even though it's not as power efficient. Then again, 2032s are cheaper than RS44s.
Something I don't like about the Tesa is the single button interface. The three button functions are all handled by one button depending on how long you hold it. Well, in the US I switch between inches and metric frequently so that 2 second delay actually is rather annoying. If you release early you zero the caliper. It's much nicer to have the extra buttons.
In addition to the lower end models of the good brands (all around $90-120 street price) I've used several of the Chinese models. The video showed two iGaging models. We have some of the large display ones that got second. They are under $25 from Amazon and a VERY good value. The guy is right, they don't have the cheap feel of the $10 models. Their build is really quite impressive for the price and in most cases I would have trouble suggesting any of the more expensive brands over the iGagings. My personal Mitutoyos are better but I own them only because I got a great deal on them (used, oddly listed on ebay). I tested the iGagings against the Mitus and found that they had no accuracy advantage. The feel was OK but not as good. Still, for a near $100 savings that would have been that were it not for the ebay deal I found. It doesn't hurt that the fractional stuff is useful from time to time. I would be curious to try the Absolute model.
The other, cheaper Chinese models seem to be a mixed bag. My first pair was reasonably well machined (almost as good as the Mitutoyos) and cost perhaps $25 about 8 years back. They actually were dead on when measuring a gauge pin while my work provided Mitus were one count off (both in spec). The Chinese ones did eat batteries. I was going to suggest those calipers for a school lab a few years back but the design was changed. The newest ones (and these are similar to the current Harbor Freight models, not the HF ones from about 5 years back) have VERY crude finishes on them. When the jaws are closed the depth measuring tail was 0.007 out of flush. While I have no doubt that sliding the head 105mm would result in a reading 105.00mm greater than it started, I can't trust that the jaws are square or close properly etc.
My biggest concern is that some versions of the generic Chinese models seem acceptably good while others are VERY crude. With out a hands on I can't tell which is which. The old HF and the new ones look almost the same yet I can see why the calipers are now half the price they were just a few years back. Anyway, this is why I would suggest the iGaging over the other cheap brands. It's hard to say "spend $120 vs $10" to someone who doesn't really need the all 4 measuring surfaces to be perfect and doesn't mind picking up 10 LR44 cells for $2 to match the same battery life a Mitutoyo will deliver off one $2 battery. But it's easy to say avoid the $10 stuff and step up to a $24 caliper that is almost as good as the $100+ stuff.
That or wait for the rare "Craftsman" or other relabeled Mitutoyo to come up on ebay. Yes, just as you can occasionally find a "Matco" labeled Fluke 87, Mitutoyo did custom label jobs.