[...]this was designed for, has a capacitor 5.6pF and inductor 1.8nH in the line which my CSR chip has a little SMD band pass filter. Are these doing the same thing?
No it's not the same, the L+C is for fine tuning the antenna impedance to 50 ohm at 2.4GHz. If you change the board geometry they need to be retuned. You will need a VNA or a Spectrum Analyzer with tracking generator to tune it.
Since you are intending to sell these, go for a pre-certified module with onboard antenna to make your life easier. You still need to pass EMC+RED (+FCC if you intend to sell in the US), but a certified module takes the Bluetooth specific part of the testing out of the equation.