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Amateur radio is always looking for ways to spark interest in the hobby.
this may help kids get in the hobby?
I can't see why not. One of my first projects with my shiny new Tandy 200-in-1 kit was an AM transmitter. I remember very well the awe in speaking into the crystal earpiece and hearing it loud and clear on the Stereo. Probably 35 years ago now. Stuff like that sticks with you forever.
I guess the difference with that was poking wires into springs while following a diagram, vs the Silicon Chip one requiring soldering and construction and therefore some Adult supervision / assistance. The beauty of the old 200-in-1 was I didn't need to seek any parental help to do whatever I liked with it
None the less, kits are getting less and less theoretical and more "just plug the blocks together", so anything that goes back to basics like that can't be bad.