The mess of unpopulated pads to the right of the second image would be for the amplified version.
S2 is probably a balun. The signal then gets coupled via C16, the bypass track round the amlifier section and C14 to the center conductor of the coax.
As to how it works as an antennae, I'd bet the answer is poorly. Its allegedly
Multi-Directional and Reversible: No "pointing" needed
and the faint lines on image 1 look like a modified bow-tie dipole, but antennaes that aren't intentionally directional are highly vulnerable to multi-path distortion due to signal reflections off metal objects (including many parts of buildings) so unless you are in a high signal strength suburban area with a line of sight to the transmitting tower going through a minimum of walls and buildings, your experience is likely to be less than satisfactory.