So, just to make sure, I took the 'good' flux (toxic looking, feeling and smelling) to town on that slab of bad looking solderjoints.
No dice.
Heated up the hot air gun, got some mild flux on column drivers corresponding to the bad line.
No dice.
So, I drag soldered over the suspected culprits... (and cleaned it up off coarse)
No dice.
At this point, I was kinda done. So I started to put humpty dumpty back together again. As I have bad experiences with putting a unit completely together, I do interim checks to see if everything still works. As soon as I put back the EMC enclosure and the earth connections to the two EL driver boards...
it worked. I'm sure I'll think this is funny somewhere in the future, but not right now.