Yeah, generally my approach has been to look for the fan with the higher rated airflow and less noise, a lot of times the parts they're cooling already run warm and prolonged heat will eventually make them fail, so in the interest of having stuff stick around, I try to do at least as good of a job moving air as the OEM fans. You can run into issues with very obstructed air paths that need a higher static pressure fan to operate, but a lot of the quieter ones don't even specify that, so there are some applications where you just know you don't need too much and there are some where I pick a fan and just test it against the original with a power supply to try to get a feel for whether they push air similarly.
Fan mounts can certainly help, but there is some equipment where the mounting is good and extra mounts do almost nothing. Sometimes you run into fan grilles or very close heatsinks that just obstruct the airflow, making a fairly quiet stock fan fairly loud... and while they can sometimes be improved with a replacement fan, there's usually a limit to how much of a difference that can make without changing fan positioning or grille cutouts - and especially when EMI sensitivity is an issue with an instrument, I'm hesitant to do much chassis metal work for noise concerns. Then with older equipment, sometimes the stock fan was actually pretty good at one point, but over time the dust/reduced lubrication/oxidation built up and made it noisy, sometimes just replacing it with an identical one can make a big improvement.