I'm also taken aback by the number of digits. I would guess it is similar to scope counters which are typically 6 digits but only show 6 digits. It seems to be a marketing rather than engineering addition. I can imagine one of the Rigol design engineers suggested that they could easily add a simple six digit counter, the marketing department then looked around and saw top quality counters had 12 digits and it all morphed from there.
In a similar vein, last time I was in Tokyo I noticed in the taxi the dimensions, such as height, on some official plaque were given to the nearest mm!