But "entry level" doesn't mean that everyone can afford it, it means that that it's the cheap end of the market segment where you can find comparable stuff... and as with most test equipment, it's not really designed for a hobbyist or someone using it for a non-profitable activities, even if many of us end up using it for such.
That's why we all end up with used gear or repairing broken gear, so that the equipment with a price only justifiable to an organization with a trained expert to use it can be on our benches.
Anyways, I'm not claiming that I think this is a competitive entry level price, but given R&S's market positioning for their stuff in other segments and the price... it's about what I'd expect. For the same money you can find considerably more bandwidth and such in a used instrument (but that will almost always be the case, right?), and the cheapest competitor with comparable specs is probably around half the list price - but this is consistent with their scopes and other gear in my experience. Anyways, I don't mind there being more competition in the segment, who knows what software enhancements will spread around manufacturers and what the prices will do in the future.