100% ass-backwards. They do it because it's cheaper. Cheaper to only have one PCB for all models, one production line making all models, the ability to change the 100MHz:300MHz output ratio at a moments notice (based on incoming orders). All this far outweighs the $10 they'd save by using a cheaper ADC in the 100Mhz model.
It is not about production, it is about sales.
Company X makes 500 MHz scopes and sell them for $7,000. They also make the same scopes and modify them to be 100 MHz and sell them for $2,000. Apparently, they make profit on their $2,000 scopes, which means that their margin on $7,000 scopes is huge. Such margins may be appropriate for Keysight, but such margins are not going to persist in a competitive market.
Imagine, company Y makes substantially the same scopes but marks everything as 500 MHz and sell them for $2,500. Low end customers would prefer that because they get 500 MHz for really small premium over 100 MHz scopes made by company X. High end customers will get huge savings compared to 500 MHz scopes made by company X. So, company X will have nobody to sell to.