The US store does not let you buy directly. You need to request a quote and contact them, and then arrange payment by email once you have decided to make a purchase (which will be done with paypal). There's no button that actually lets you buy an item (clicking the buy button takes you to the request a quote form). Even worse, the US store doesn't even acknowledge the existence of the TE-M1 camera. It doesn't appear anywhere in the catalog.
However, the European store shows all prices (in euros, not dollars), and lets you make a purchase just like Amazon or any other online store you normally buy from. Seems like their company must be located in Europe, as that version of the store is the best version of the store. And yes, even if you live in the US, you can purchase from their European online store. In the order form, where you can select your country, United States is listed in the dropdown list. I added an item to the "shopping cart" and started the checkout procedure just so I could if it would be possible to buy from the US. I haven't completed the purchase though, so I don't know if it will actually let me complete the purchase from the US though (and I don't actually want to buy anything from them now, so I won't complete the checkout form to test it). It does seem like it should work though.