EEVblog #73 – How to screw up your winning product

Another random drive-time rant.
Dave rants about how dickhead marketing changes can screw up your winning product.

The Tropicana Story:
http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/tropicana_fiasc.html
and
http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging
and
http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html

 EEVblog #73 - How to screw up your winning product : Play Now | Play in Popup | Download (1731)

 EEVblog #73 - How to screw up your winning product [10:37m]: Play Now | Play in Popup | Download (60)

EEVblog #40 – Dilbert and the world of micro managed Engineering

Dave goes through his Top 5 list of dead projects, Dilbert style.

 EEVblog #40 - Dilbert and the world of micro managed Engineering: Play Now | Play in Popup | Download (1238)

EEVblog #38 – LCR Meters, Transmission Lines, and Moving goal posts

Dave gives the solution to the first hardware quiz.
How do you design an LCR meter?
What about a stepped transmission line attenuation tester?
What does modular design and management have in common?

LINKS: Guardian Solid Streamer and Marine Aquisition

 EEVblog #38 - LCR Meters, Transmission Lines, and Moving goal posts: Play Now | Play in Popup | Download (1239)