Sagan’s TV Commercial Debut!

Spot Sagan in the catchy new Bonds TV commercial!
And my hands make an even briefer appearance at the 0:22 mark coming in from the left

Bonds actually paid Devo to re-mix their hit song Whip-It for the commercial.

Of course, nothing beats Sagan playing with test gear:

And some behind the scenes video footage at the commercial shoot:

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  1. You could contact Fluke and Agilent, so they could hire Sagan for another commercial 😀

  2. It’s actually stupid to make marketing out of your kids. You don’t even know if Sagan would agree beeing spoiled all over the TV and the internet. I certainly would have hated my parents for that. Crazy.

    • Parents make all the decisions for their kids until they are old enough to decide for themselves. You can say the same about every decision a parent makes – how dare you post a photo of your child on facebook, dress them a certain way, give them certain toys to play with, indoctrinate them in a religious faith, send them to a certain school, make them eat certain foods, shove them into child care at 3 months, give or deny vaccination and other drugs, teach them science when they really wanted arts etc etc…
      We as his parents thought it was some harmless fun, and something he might like to see when he’s older. If he didn’t enjoy it we would have walked out. If he grows up not to like it (unlikley I think), then so be it, it’s not a huge deal I don’t think, it’s 1 second in a TV ad 20 years ago. We don’t know what he’ll think of it, he might love it when he’s older for all we know. What if it leads to something that makes his life great and enjoyable for him?
      Children are largely (mostly?) a product of their parents choices, interests, and outlook, that’s how the world works. There are mostly no rights or wrongs here.
      I’m a public video blogger, so it’s rather natural for him to be a part of that experience as my child. There is no harm in that.
      You’d actually HATE your patents for making a public video of you 20-30 years ago?, really?, why be so harsh toward them?

  3. Congrats on Sagan being in a commercial! Daniel, babies don’t have much say in anything, and if they are cool with it, let them have fun. As far as older kids, let them try it, encourage them, and if they choose to stop, that’s okay too. (I know because I did the whole cattle call, modeling thing for 2 years when I was a kid.)

    Also, Devo redid “Whip It” for Pepsi Throwback here in the states, I was annoyed when I heard it until the end when they said it actually was Devo.

  4. Very cool Dave! Sagan rocks!
    Love your blog, and listen to the amp hour every week. Thanks for all the effort you put into both. You have been a big part of teaching this humble mechanical enginner to love electronics.

  5. Neat! Getting his college fund started early, eh?

    As a parent of a young kid who appreciates Devo, you should check out “Yo Gabba Gabba!” It’s a kid’s show done by The Aquabats (third-wave ska band from the late 90s), who are a bunch of goofballs, and it’s actually not insanely tedious to watch. Also: Mark Mothersbaugh (the one and only, of Devo) does a drawing segment on the show. It’s pretty awesome stuff, though the first season is definitely more watchable than the subsequent ones.

  6. “Playing with test gear”….I’m sure Sagan will soon be responsible for several, possibly unintended teardowns (just as I was as a kid) 😛 Make sure you video them!

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  8. I claim Sagan is at 0:20-0:21 in the commercial.

  9. Looks like the shoot was fun. Those production guys must have had a ton of patience for this type of shoot.

  10. Why did the commercial go private?

  11. I truly enjoy reading through on this site, it has superb content . « One doesn’t discover new lands without consenting to lose sight of the shore for a very long time. » by Andre Gide.

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