EEVblog 1679 – Why Does a Uni-T AWG Cost $5800? – BOM Cost Analysis

Why does the Uni-T UTG9504T abitary function generator cost US$5800?
A teardown and detailed BOM cost analysis of how much high end product designs costs, and the margins involved.

Forum: https://www.eevblog.com/forum/blog/eevblog-1679-why-does-this-uni-t-awg-cost-$5800-bom-cost-analysis-458562/

00:00 – Why does this Arbitrary Waveform Generator cost US$5800 ?
02:17 – 2.5x BOM Cost multiplier
03:02 – Teardown
06:02 – Power Supply
08:32 – Output stage design. What’s with the shielding?
13:40 – That’s some serious LC filtering
14:54 – The BIg Daddy FPGA
17:28 – BOM cost analysis spreadsheet
22:12 – The 2.5GS/s 14bit DAC is from WHO?
24:10 – The other DAC, to save some cost
25:43 – The drivers cost more than the DAC?
28:49 – Output stage cost on it’s own?
29:59 – Metal work cost?
30:44 – Case plastics cost?
31:15 – LCD cost?
31:37 – Testing and calibration
31:50 – PCB Assembly cost?
33:12 – Non-Recuring Enginering NRE cost and Amortisation
35:14 – Test jigs
35:47 – Total BOM cost is…
37:10 – Dealer margins

Podcast: Download