Why use a fill for this instead of a pad?
Sometimes you might need to use a copper region to create a pad that isn't one of the available pad shapes, in that case you would add a small pad somewhere within the region and assign the designator to that pad to create electrical connectivity to the region. But that shouldn't be necessary for a simple rectangle pad.
For mechanical pads, I would typically assign them all the designator "M" so that one pin in the schematic symbol can create connections to however many pads the footprint needs, this makes it easy to use the same sch symbol for different parts with different numbers of mechanical pads.