Electronics > Altium Designer

Price increase coming

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reagle:
Just got an email:
"Simply, Altium Designer represents the single best value in EDA. However, to be more in line with global currencies we will be adjusting the North America pricing accordingly. Therefore commencing on Mar 1st 2012, the price of an Altium Designer Board Implementation license will rise by $500 USD to $5495 USD, while subscription prices remain unaffected at $1500 USD."

amspire:
I don't know what currency that they are comparing the US dollar too. The US dollar has been getting stronger against most of the currencies of the world since September last year. The Hong Kong dollar has got about 0.5% stronger, so with some creative accounting, I guess that equates to the need for a 5% price increase. What is a decimal point among friends?

The US dollar has got 12% stronger against the Euro, so I guess the Euro isn't a global currency. The only country that has grown significantly stronger then the US dollar since September is the Chinese Yuan that has grown 2.5%.

I think any measure of "global currencies" would lead to the conclusion that the US should have a 5% price drop.

Then again, the person announcing this also believes Altium Designer is better value then the free packages like Kicad, Eagle, etc.

joelby:
Wouldn't it be against the Australian dollar? The currencies have been at parity for a while, so Australian companies selling to customers in the USA would now be earning 10-20% less than they were 18+ months ago.

amspire:

--- Quote from: joelby on January 20, 2012, 05:34:07 am ---Wouldn't it be against the Australian dollar? The currencies have been at parity for a while, so Australian companies selling to customers in the USA would now be earning 10-20% less than they were 18+ months ago.

--- End quote ---
I was just looking at the figures since September. In that time the Australian dollar and the American dollar have been roughly in parity with a lot of oscillations.

It is odd that Altium feel that they have to raise the US dollar price when the US dollar has been consistently gaining value against "global currencies" for months.

The press statement is just pure nonsense. If they want to say "We decided to increase the price", then just say it without the fictional excuses. It is nothing to do with the global currencies - Altium just want more money.

Is it smart with all the current economic problems? I doubt it. Since the Euro has declined about 12% since September, Europe will be hit with a 17% increase since September just as their economies are going down the toilet.

EEVblog:

--- Quote from: joelby on January 20, 2012, 05:34:07 am ---Wouldn't it be against the Australian dollar? The currencies have been at parity for a while, so Australian companies selling to customers in the USA would now be earning 10-20% less than they were 18+ months ago.

--- End quote ---

Not according to Altium's official reporting income. Many years back they changed all the companies public financial reporting to US dollars.
So unless they have changed it back (will find out in the next financial report), they are just making excuses.
Still gotta pay for that big unused office in Sydney...

Dave.

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