The Ender 3 and the CR-10 are nearly identical. I think the CR-10 has a few upgrades to reflect the higher price.
It seems the Creality printers just buy off the shelf Mean Well supplies, which aren't too bad, as I understand.
You can print yourself a cable reel stand and filament guide and put it off to the side instead of on top.
Apparently since end of 2018, all Ender 3's ship with hotbed and extruder thermal runaway protection enabled as well. I will test this though.
Good to hear, but I might flash the latest "Marlin" anyway.
Not sure how much you have researched yet, but the major pain the rear end with these printers is getting the print to stick and stay stuck. I'd do quite a bit of pre-research on "Bed Levelling" and "Bed adhesion" and consider buying some cheap options like:
Glue stick - I found Prit Stick did NOT work. It hardens into a solid with the heat and is an absoltely nightmare to remove, not alchohol soluable either.
Blue painter tape (the printer came with yellow stuff which does work)
Hairspray - makes the surface nice and tacky but can make a mess with overspray (at least it's alcohol soluable)
Apparently people swear by PEI sheets but they are expensive. £10 for a 300x300 sheet.
I would highly recommend following "Makers Muse" tutorials on "First Layer" settings. The first layer is critical. It's really disappointing to get 1 hour into a print and have it come unstuck.... 4 times in a row! Ask me how I know.