Just cheap junky lamps, run a little hot because they can save 1c over 100 lamps, from using less tungsten wire in them. The more reputable lamp manufacturers, like Osram, Tungsram and Phillips, despite being made now in China, at least do last longer. If you can find old stock made in the EU even better, I always had long life out of lamps made in Poland, France, Belgium and Germany, before those factories were closed, sold off and moved to China where labour was cheaper, and the quality dropped.
If you can get the LED retrofits, if they will fit in the application as they will last longer, or change the socket to a different type of halogen capsule.