Mhhh... strange to think about.
Saying that ESD doesn't matter in an hobbyist environment... What about the friendship servicements? My neighbor gives me his pc to have a look on it. Or i am going to do a small repair work on a device i own? If it is possible to eliminate the risk of any damage due to ESD with a minimum effort, why not doing it?
Just thinking of about some of the good old HP measurement devices. Even in the 80's HP made a large effort in their production to minimize any ESD damage. Repair manuals are always claiming to follow ESD guidlines during repair - theiy did not write this just for fun. Not the only, but one of the reasons why so many of this devices are still alive after 30 years.
And then there is some hobbyist, opening this device for a small repair or just to have a look into it - giving it more ESD events than this device or its parts ever had during the 30 years before. Well, and 5 years later i am going to buy this pre-damaged device via ebay... not nice to think about.

Regarding the loss and waste of time when spending the effort to prevent ESD:
After setting up the workplace to eliminate ESD there is almost no further time investment. Putting the ESD-wriststrap on and of costs only a few seconds per day. A few times per month i am going to check the resistance against earth - that's enough to give a usable ESD-protection for the environment at home.
If i only have one device in 20 years that has a damage due to my lackness of ESD-prevention i'll lose more time in finding and fixing this failure than i've lost during this time due to wearing my ESD-strap.
The good old practice of "touching ground before a sensitive device" would cost me more time than just sliding over my wriststrap a few times per day.