I would not use WD40. What you want is cable pulling lubricant available at every home improvement store. It is basically a soap emulsion. Some leave a residue, which is no big deal. I typically use the Ideal brand or a yellow paste for which I don't remember the name. Most recently, I tried a spray foam by Klein tools. It worked OK for pulling Romax through holes in rafters, but when I pull wires through conduit (as you are doing), I think I would go with a gel or paste.
Remember it is easier to pull cooked spaghetti than to push it. Same goes for wires.