I designed a fancy holiday ornament for my friends and family last fall. It was a big hit, and a bunch of people suggested that if I had some for sale, they knew people who would buy them.
I did not have any for sale. I hand-assembled the 50 or so that I gave away, in part because the two PCBA quotes I had were too high for my tastes for such a simple device. This was a "product" with a BOM < $6: basically an attiny, some 595 shift registers, and a bunch of 0805 LEDs and associated current limiting resistors, an AAA battery holder (only TH part), a few 0805 caps, and some buttons. The quotes included about $10-15 in assembly cost each, for qty 100.
I *think* but am not certain, that the PCBA quotes were high because of the number of individual components. If so, then replacing the 595+resistors with an LED driver could be more cost-effective, even though the LED driver part would be on the order of $1 while the 595's are < $0.20, and the resistors are basically free. But the quotes were not detailed enough for me to know for sure what was driving the price.
Is there a PCBA house that has a detailed on-line description of how they price?
Best,
Dave J