When mixing battery voltages, all calculations should be done in Wh. If the battery voltages are all the same, then you can leave voltage alone and just work in Ah.
In your case, both the power bank battery and the phone battery are a nominal 3.7v, so you can just work in Ah or mAh directly, it doesn't matter that the voltage is being stepped up to 5v and back to 3.7v (ignoring the inefficiencies associated with those transitions).
So...
10,000 / 3,700 = 2.7 charges
Or in Wh
(10*3.7) / (3.7*3.7) = 2.7 charges
But as Fsck said, since you probably have an 85-90% efficiency in both voltage changes, your nominal efficiency will be more like 70%, so your 10 Ah will only be able to deliver 7-7.5 Ah to the phone, which would be more like 2 charges.