Initial reactions:
Beginners section: "Split ground?"
- If you have to ask, the answer is NO. Flood both layers and stitch frequently.
Layout: it looks pretty good actually, there's ground fill, there's stitching vias. Well, some. Seems not terrible. Best yet: the signals group together and neck down where they enter the ADC area, well supported by ground plane (not ground surrounding for some reason, but one layer is something).
- So I don't think you're, at least, all THAT beginner. You may be ready for learning this after all.
So, the thing you're missing, the violation you've made -- is making a loop. You've gouged out the top layer from the signal bridge down to the bottom edge (between hole and connector), which would be fine if nothing connects around that way, but in fact you've got the, whatever it is, regulated power I'm guessing -- tied in there, along with a ground. It's also not a perfect slot, as the other power trace (unregulated input?) cuts along the bottom layer, feeding J9, J10 and such. If those connectors have noisy loads, then the noise will couple into the ground loop (as a crude air core transformer), a fraction of which will go through the ADC area, because the loop forms a shorted turn.
Also, it looks weird having ground ride up alongside that trace on the bottom layer -- it doesn't do anything (in fact, it's stitched with a couple vias at the top and bottom ends), but it's connecting on the top layer anyway so why not flood all of it..? Also, there are unconnected (by the looks of it) islands, on the left board edge, behind the corner holes, and maybe some other places. (These can be removed with a polygon setting.)
So, what you want to do is, break that ground bridge, and move the power trace over with the signals, so there is very little current imposed through the ADC area. If the power line is "dirty", some filtering can be added (maybe a 390R ferrite bead and 0.1uF cap?).
That leaves a secondary consideration, which is that the necked-off ADC ground pour acts as a "paddle" on a wire -- an antenna, and the signal traces are coupling into it. This is unlikely to be an emissions problem for average-speed digital signals and the size of the board, but it can be an otherwise-easily-overlooked problem when the size is accidentally too large for the signal speed.
It can be a susceptibility problem, even when the signals are relatively slow. At the resonant frequency, voltage on the antenna "paddle" can be many times higher than the ambient electric field, and the displacement current (carried by the ground, and coupled into the traces, along the neck / bridge section) can be equally large. Even if that's ambient noise at, say, 1GHz, that can be rectified by input protection diodes, and the resulting "DC" level affects your logic thresholds. Add some modulation and you've got digital trash.
Three methods address this.
1. Better shielding. If the signal traces couple into the antenna mode less, then the noise margin is that much higher.
We can introduce shielding by pouring the bottom side copper over the bridge; widening the bridge; interleaving the signals with ground fill / traces; or just shielding the whole thing by putting metal over it.
2. Damping the resonant mode.
This doesn't affect the amount of coupling, but it does reduce the peakiness. Say it resonates at 1GHz +/- 5%, that's a Q of 10 and a multiplication factor of 10 as well. Suppose we could dampen that down to a Q of 1 or so instead: then it resonates at 1GHz +/- a lot (a broad, slight peak), and the worst case noise margin is now 10 times better.
Damping can be applied by bridging the resonator with a resistor or R+C. The voltage on most of the "paddle" is fairly similar, so it would serve to put a chip resistor from ground to ground at the edges of the board, straddling the slot.
Alternately, where the connection necks down, you can wrap that with a ferrite bead. That's not very practical on a PCB, but is very practical when your signals neck down into a round shape, some sort of... cable, you might say.
3. Get better coupling. This is basically the same things again, but worded and implemented differently. Suppose we pick off some of the RF currents flowing through the ground bridge. Suppose we couple some of that into the signal lines. We can reduce the interference voltage by keeping the signal-to-ground voltage equal on either side of the bridge. (Also, this wording suggests simply filtering the signals with respect to ground at the point of use, which is also a fine method when filtering is acceptable.) This method
can be used on the PCB, typically by passing the signals through common mode chokes. You'd use data-line type chokes, one winding of each being grounded on both sides, and the signal goes through the other winding. (Common mode chokes also have considerable impedance, further spoiling the antenna mode we're fighting here. Mind, don't get carried away with it -- at low frequencies, the CMC starts looking like an okay inductor, and you can make an inductor-loaded antenna that way.) With ground carried through the CMCs, a solid ground bridge is no longer needed (and you would then draw the schematic showing a different ground on the ADC side (GNDA or whatever). Note: the supply must be choked the same way -- treat it like just another signal.
In short: anywhere you have copper, ask yourself: will this carry current? Do I want that current? What happens to the current? Will it carry currents somewhere I don't want them?
HTH,
Tim