Way too hot. Guessing that's one of those open-loop irons? The dial is just a dimmer in front of the heating element, actual tip temperature is not otherwise regulated? So the dial setting bears only coincidence with the real tip temperature.
And since the tip is too hot, it may be burned and dry? Maybe you set it much higher than you remember, or it's so uncontrolled that it simply runs that hot regardless? (Or the dimmer is broken and it always runs at 100%!) And with a burned tip, you're trying desperately to get any heat into the pad and pressing way too hard, peeling up the pad?
The tip should be clean and shiny and solder readily flows onto it, not dull, and not solder-phobic. The rosin (if this is leaded solder you're using) should smoke on the tip about like smoke from a cigarette; it should not erupt in a cloud all at once.
Hold the iron to the pad, don't press or rub at it. If the pad or pin isn't getting hot, dab a little solder between the tip and pad/pin. Try to wet the work. Then continue flowing solder into the joint until you have a nice fillet.
Tim