There's no simple answer. First, if the pad is on the opposite side of the board from the heat source, it won't do much. The PC board substrate (fibherglass) has about 1000 X the thermal resistance of copper. You can solve that by lots of vias. Second, the thermal pad will have to conduct heat to the environment. Will there be a case over the board?
That blocks the heat removal. 4 W is a LOT of heat to radiate/conduct from a PC board alone.
Jon