I just happen to have a scrap of this wire handy. I don't remember what I pulled it out of, maybe a dead xbox controller. A photo doesn't show much. I like this wire because it is almost as flexible as regular stranded, but it works well in solderless breadboards since it doesn't fray and is stiff enough to put in the holes.
It looks completely ordinary on the outside, but is marked in very small letters:
CSA AWM 24AWG I A FT1 90oC 300V E77981 WONDERFUL-D