Well, it's a simpler circuit to build when using PWM, but, to be honest, it actually comes down to "saving power", or actually, "reducing heat".
12V * 0.160A = 1.92Watts That's a lot of heat to get rid of in a small component. Building it with PWM reduces the losses, which reduces the heat. This means that you can build it without a heatsink (cheaper and smaller).