Sometimes chips don't work. Other times, they worked for a while then failed. Sometimes people want to rip off the contents of flash memory. Maybe your competitor has better specs, how come?
The really big application is failure analysis.
Somewhere around here there was a link to a walk-through of a failure analysis lab at one of the big semiconductor houses. These folks have serious money tied up in the question of why chips fail. Multiples of millions of dollars.