LTspice built-in models are mostly limited to LT's (and now AD's) own chips.
LTspice can also run many universal SPICE models which are sometimes released by manufacturers. So you may want to check if there is a BA728 model available from ROHM.
If not, look up instructions how to configure the various "universal opamp" models in LTspice. They differ in how complex they are and how many parameters can be modeled, pick something depending on your needs.
The chip itself appears to be very similar to the common LM358, but with a class AB output stage.