It has to do with the material not being a perfectly rigid shaft, so there is a torsion between 2 measuring points, this torsion is what is measured.
To give a bigger example, think of a vehicles driveshaft, in trucks where it gets much longer its not uncommon for one end to be 90 degrees rotated from the other end while accelerating. Its still within the safe material limits, but it does twist up when it is under load.