Its mostly an assembly thing or at the component replacement phase of SMD rework/repair, if you've got more time and patience that Louis R, so can let the liquid flux dry a bit. Also, maybe not so much now in the days of cheap Chinese ENIG pcbs, but back in the days of home etching, if you weren't also set up to do electroless tin, painting on Rosin R flux preserved solderability, crucially important if you knew it was going to a slow build, maybe put on the shelf and come back to.
You actually use less flux vs flooding it on with the joint already hot, as ideally you paint the pads with a very thin coat of flux before placing the component. Be selective *where* you paint and use Rosin R (or RMA with a non-corrosive activator, so you don't have to worry about corrosion from unactivated flux), and cleanup is minimal.