Am I really the only "cynical" person that this videos basically proves that I don't follow the "cheap 3 cent" AT ALL?
Let me explain;
1 - You need a dedicated programmer, which is, according to Dave, $60-$100.
2 - It's not optimized for memory space
3 - It's a completely new workflow/beast to understand, troubleshoot all its quirks and bugs, different programming environment.
4 - Are one time programmable only, if you screw something up, you will spend time to re-solder a new chip (not calculating the waste you just trash)
I don't know, in the absolute perfect case (lets assume that all these points don't really matter) I safe around maybe 150 bucks (1000 pcs) compared to well known brands that are easily available. (without import tax and shipping costs)
The only possible case I can imagine this is interesting, is if you sell millions of them and really like to turn every single penny.