This SOLUS device is NOT a convection heater, it does not emit heat directly (only to a lesser degree).
There will be natural convection due to the heat ultimately rising. And they claim is also does convection.
Please look up infrared heating panels. It is not about the BTUs, it is about the comfort. A room with convection heating is comfortable at around 22 Celsius. While the sun is shining, you can be outside ins shorts in 15 degrees, because the sun directly heats you with IR. There are many restaurants here, where people eat outside in the snow, because there is an IR heater.
It is not magic, but most of the heat is not emitted as BTU, but infrared, which doesn't heat the air, instead it bounces around in the room, and heats the objects and you. The radiator is not the same, as the regular heaters operate at around 60-70 degrees, and emit most energy as BTU, while IR heater operates at higher temperature.
It is not going to be 95% better. But it works, it is installed at my parents, I've been to hotels that only had this heating. The glass doesnt matter, because it is just translucent to IR.
It is not going to produce more heat. It makes the room comfortable with less energy. Maybe it reduces losses.
And it is not an excuse for all the bullshit they rack up.