You are absolutely right about the complete waste of time and resources this thing has been, sadly with the rise of 'If it feels right, it is right' thinking you can expect a lot more things like this in the future.
And it's not as if this was unknown, if you dig through the US Department of Energy website, you can find all the solar power/home energy efficiency work they did in the 1970s under Carter (A lot of this also used to be duplicated at the NASA Technical Reports Server, but was removed following the 2012 'security scare'.) and the one thing you do not see is 'lay the panels flat on the ground'.
As for the medias role in all this, the same thing happens with 'water from air' devices, no matter how many times the inefficiencies are pointed out, the concept just bobs back up like a rubber duck and each time it's a 'new breakthrough' with the previous failures being ignored.