Author Topic: The Coming Youtube COPPA Adpocalypse  (Read 4542 times)

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Offline EEVblog

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #50 on: December 10, 2019, 09:23:48 am »
As seen before in other crisis, nothing will happen with the high profile kids channels such as Ryan ToysReview (top earner on YT)

Wrong.
Youtube are required BY LAW to not track kids, and have stated as part of the legal FTC settlement they will disable comments, notifications, and virtually everything for kids channels, so there cannot be a single exception to this.
IIRC Ryans toy reviews does not take sponsorship, they rely on the ad revenue which will drop by probably 90%.
Ok, so they go from $20M year to $2M a year, ours hearts bleed at their hardship, but you can't say "nothing will happen".
 

Offline EEVblog

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #51 on: December 10, 2019, 09:28:08 am »
So it is indeed a few, as there are apparently tens of millions of channels in total ;)
So they choose between totally screwing 0.1% of their channels (assuming your number) or partly screwing everybody.

You are massively wrong.
But considering you are pretty much just trolling at this point, I won't bother explaining.
 

Offline magic

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #52 on: December 10, 2019, 11:06:37 am »
Let's put it that way. Kids content is a lost cause anyway, blame the US government.

As for why Youtube exposes creators to legal risk in America and increased financial uncertainty in general, instead of taking the hit themselves and implementing some measures to physically restrict children on their website, let's say that they probably have their reasons and they probably have done the math and they probably understand their situation better than you do.

I also must say that I don't expect any kind of mass exodus of creators over this issue. I would want to see it before I believe it. They probably can afford this move, and they certainly think they can.
« Last Edit: December 10, 2019, 11:09:17 am by magic »
 

Offline rsjsouza

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #53 on: December 10, 2019, 02:43:40 pm »
As seen before in other crisis, nothing will happen with the high profile kids channels such as Ryan ToysReview (top earner on YT)

Wrong.
Youtube are required BY LAW to not track kids, and have stated as part of the legal FTC settlement they will disable comments, notifications, and virtually everything for kids channels, so there cannot be a single exception to this.
IIRC Ryans toy reviews does not take sponsorship, they rely on the ad revenue which will drop by probably 90%.
Ok, so they go from $20M year to $2M a year, ours hearts bleed at their hardship, but you can't say "nothing will happen".
Yes, tracking is one thing, but I don't believe for a second that the big advertisers think the COPPA will take kids' eyeballs away from those channels - sure, they may take a pause to see how this rolls, but there's just too much money sitting in such targeted content and popular media. That may chip away some of the revenue, but I suspect it won't be that high.

Of course that, over time, folks will find ways to circumvent this. As the Legal Eagle video linked by you says, there are gobs of deliberately vague statements in the agreement/regulations.

As for Ryan himself, he is already under contract with NickJr. and has a series of regular TV shows.

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Offline SparkyFX

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #54 on: December 10, 2019, 04:21:33 pm »
It's been that way forever.
I'm not the least bit worried.
The worst that can happen is Youtube take my channel down, and if that happens to a channel like mine it means the entire Youtube creator community is rooted and the platform is no longer viable for any creator. That day might of course come, but I've been prepared from day one.
That is a sound, sustaining approach because your type of content is what makes Youtube a great place. Before this crisis, it was the question if uploading to Youtube provides a sustainable income, if moderation on youtube axes it, if copyright strikes kill YT and so on and so on.

I am not sure if i would call it Youtube pissing off creators, YT somehow shot themselves in the foot, first by trying to make the platform as open and accessible as possible (worked out economically) and more or less a lack of moderation, then for overdoing the consequences (in response to fines paid). It is not as if YT did nothing, they got "Youtube Kids", but no one seems to want to limit their audience there. Technically they were prepared for COPPA, but if creators do not get that this will one day be a problem there will be a hard cut - not sure how that was communicated to those affected. That those established structures are now in danger creates an unnecessarily huge backlash than somehow limiting the type of content in the first place, but that would have risked growth.

I've seen a lot of commentary now, what i kind of miss is opinions of those directly affected - otoh i am not watching kids channels,  rather the mentioned mixed content like LEGO reviews or Dude perfect.
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Offline metrologist

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #55 on: December 10, 2019, 08:55:49 pm »
Somehow advertisers were once able to use media without tracking capabilities, but technology somehow broke that. Where will all the kid-relevant marketing go now that they cannot track individual kids?  :scared:

What is youtube really going to do with channels and videos that are marked as targeted for kids? Stop collecting info but perhaps still feed kid-relevant adverts? Maybe  :-//

What if you have general purpose content or think that it's good for adults only, and the FTC finds your content actually appeals to kids and deems it as targeted for kids? Oops if you marked your channel as not kid friendly, because that is telling YT to collect all the data they want from your viewers. Some of that Arduino wearable stuff seems like it would appeal to kids, such as that lillypad, even though it is about programming microcontrollers...which seems hardly kiddo material.

So that one video said there are really 3 targets, kids, general, and adult only. How is YT supposed to deal with the general target if it may or may not be kid material?

Didn't seem at all relevant to the material anyway, just whether YT will collect data or not. It did not seem like they are going to hide your content from kids if it's not kid relevant, or vice-versa. It's just all about the data that they can legally collect from their pray and sell for some bucks.

Here is a filing from Alphabet Inc. "Don't assume only kids are watching kids videos..."

https://www.bloomberg.com/news/articles/2019-12-09/youtube-to-ftc-don-t-assume-only-kids-are-watching-kids-videos

Seems to be missing the point. Alphabet wants that data so they can turn it into money. The statement should be, "don't assume only adults are watching not ment for kids videos."

What are kids going to watch when all those kid relevant channels and content dries up?
 

Offline EEVblog

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Re: The Coming Youtube COPPA Adpocalypse
« Reply #56 on: December 11, 2019, 08:14:37 am »
As seen before in other crisis, nothing will happen with the high profile kids channels such as Ryan ToysReview (top earner on YT)

Wrong.
Youtube are required BY LAW to not track kids, and have stated as part of the legal FTC settlement they will disable comments, notifications, and virtually everything for kids channels, so there cannot be a single exception to this.
IIRC Ryans toy reviews does not take sponsorship, they rely on the ad revenue which will drop by probably 90%.
Ok, so they go from $20M year to $2M a year, ours hearts bleed at their hardship, but you can't say "nothing will happen".
Yes, tracking is one thing, but I don't believe for a second that the big advertisers think the COPPA will take kids' eyeballs away from those channels - sure, they may take a pause to see how this rolls, but there's just too much money sitting in such targeted content and popular media. That may chip away some of the revenue, but I suspect it won't be that high.

Advertisers can always use Adwords to target channels directly. Some manufacturers do this for my channel.
At present the majority of advertising is done in a more automated way (this ability is almost single handedly what built Google into the behemoth it is today), like "I want to spend X million dollars and target kids aged 8-12 in this country who like playdough and dominoes" etc. Well, they won't be able to do that any more and will either have to target kids channels directly or just more generically blanket advertise and hope they pick them up.
 


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