the displays are made by e-ink.
http://www.eink.com/display_products.htmlthere is even a full color one.
the driver applies a high voltage to attract or repel the pigment particles. a single cell is essentially a capacitor and you 'store' a charge.
depending on positive or negative the pixel turns black or white. the storing is 'analog' meaning you have grayscale capability. there is compensation needed depending on adjacent cell charge and the display controller takes care of that.
controllers traditionally used to by ricoh but that division was sold to seiko/epson. Dialog semiconductor makes the high voltage controller while the 'brains' are made by epson , marvell and others.
you can buy sample kits of displays. they want 50$ and will send you 5 display. they have a few simple ones like a bargraph and some alphanumerical displays avaialble.
the only problem is : these are all polyimide film based and have no on board electronics. you are supposed to hot-melt the edge strip on a pcb containing the controller... good luck on that one. and the controllers are hard to get.