Friends don't let friends buy prebuilt desktop PC's
Once you build a PC for your self, you will never go back to buying prebuilt. The poor performance per dollar of prebuilt will just make you cringe too much.
If you want to see for yourself, look at any prebuilt gaming PC, then pick out parts to build your own with the same specs, it will often be 300-$500 cheaper (and in the case of some super high end ones from companies like alienware, upwards of $1000 cheaper)
And to make matters wost, many prebuilt systems are often poorly balanced and make upgrading more expensive, for example, many prebuilt performance systems will come with a poer supply that just meets the bare minimum needed for the system, so upgrading to a higher end videocard, or or significant overclocking (if they didn't lock that feature), would require a new power supply.
You then end up with prebuilt systems that are completely unbalanced, eg some companies will sell a gaming PC with a GTX645 and a intel core i7 3770k and charge like $800+
sure you have a top end CPU, but that system would not handle any modern high end games without significantly turning down settings., they can have a much better balanced system by going with a core i5 range CPU and getting a GTX670.
Overall when you build your own PC, you are able to maximize your overall performance per dollar far better than if you buy prebuilt.
In the case of the new EEVblog video editing rig, the 3770k is the best choice for rendering, and since someone gave him a pretty high end GPU, he will have more than enough GPU performance for any openCL features that he may want to use in a video editor. (he will also be able to bitcoin mine if needed
)
If bitcoins hit around $150+ a coin, he will make more money in bitcoins then spend on electricity. (bitcoin mining can also be used to offset a heating bill during the winter when you want to warm a room up by bitcoin mining)
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For the thermal compound, if you place too much, you can significantly thin the layer by placing the heatsink on the CPU and and gently applying pressure while twisting and sliding it in circular motion by a small amount then inspect the corners of the CPU to make sure no compound has made it's way to the contacts on the top/ side of the CPU.
(at really high overclocks and using liquid cooling, you can generally slightly lower your max temp by adding enough compound to form a small lip around the sides of the CPU heat spreader (generally 1-2C lower when you do that on a ivybridge CPU)