Dave, as usual a hilarious video.
I can't believe they are selling this crap. Then again, auto dealers are still selling "rust inhibitor" devices with a straight face that are nothing but complete bullsh!t and charging hundreds of dollars.
I know all of us here on EEVBlog are laughing at this silly product and can't believe people would be stupid enough to believe wiping your electric panel would do anything but clean the dust off of it. Perhaps while you clean the panel, you accidentally turn off a few breakers, thus reducing your electrical usage.
These products pander to the masses and priced at that level where they figure people will take a risk, even if they doubt it will work. There are so many products like this out there, it is sadly a well developed business model. At least the "placebo"-related products provide some psychological benefit to those being tricked.... but I cannot see how this wipe can even trick someone into using electricity less.