Yeah I’ve noticed it too over the last couple of weeks.
Rather than 2 X 5 second ads, or all adds being skipable after 5 seconds, I am now getting 2 X 15 second unskipable ads at pretty much every ad break.
I have found there are ways to skip the second ad without needing Adblock etc. but it is getting really, really annoying to deal with
Plus honestly, I seriously reckon uping the ad time has got to be hurting the brands more than it helps them!
I will know if I am interested in a product or not within the first 5 seconds! If they force me to watch another 10 seconds after that, they will just start pissing me off which means I am now just associating their brand with being annoyed