Fcuk Youtube and Google. I hope that the biggest YouTube channel owners will eventually make a coordinated move to open, decentralized video platforms. They can still generate income from sponsors and ads, as long as their audience makes the shift too. The main challenge, I think, is that both content creators and viewers have become so accustomed to data harvesting and ads that they believe it's just the way things are supposed to be, and that there are no alternatives. As a user and supporter of GNU/Linux and open-source software, I know this isn't true. However, it's a bit like the situation with social media—there are better platforms like Mastodon and Pixelfed, which are open, privacy-respecting, decentralized, and even self-hostable. But as long as the biggest content creators refuse to cross-post from platforms like Twitter or Instagram, progress is slow. End users (and creators alike) are still stuck under the control of the big corporations, Google and Meta.
By the way, it’s still possible to watch YouTube videos (without ads) on alternative front-ends like Invidious. However, instance owners really have to work hard to keep their servers running, as Google is actively trying to block them by altering the YouTube codebase. The number of active Invidious instances has now dropped to just 3 or 4, down from 20-30 a couple of years ago.