That may be so for their paid hosted services, but you can’t pay your way out of Google tracking you around the internet to show ads.
You absolutely can.
If you think Apple is somewhat more "trustworthy" than Google, you're sadly mistaken.
Sorry, but you’re dead wrong.
How can a multi-billion operation like Apple be anything but entirely without morals?
Well, it depends on the company leadership. User-centricity is demonstrated by things like the CEO telling a major investor to pound sand when they complained about the expense of putting in accessibility features that go well beyond what the law requires, or the fact that their store employees are trained to give the customer the
right product for them, not the most expensive product (they don’t work on commission, and the metrics don’t care whether they sell a customer a $999 MacBook or a $9999 Mac Pro: each counts simply as 1 Mac sale).
Additionally, it’s no secret that Apple’s business model revolves around selling hardware and services. What they aren’t reliant on
at all is ad revenue, so they don’t need the user data. Contrast this with Google, whose entire business is built upon a foundation of ad revenue (80%), and that in turn relies on user data in order to target the ads.
In a nutshell: Apple’s product is goods and services, and its customers are end users. Google’s customers are advertisers, and its product is
you. This is why Apple cares about end users, and Google doesn’t.
But as I stated in an earlier reply: even if Apple’s motivation to protect user privacy is simply a way to set itself apart from the competition in order to sell more product, so what? The end result is nonetheless a company acting to protect its users. The motivation doesn’t change the effectiveness of the end result.