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| gnuarm:
Even that graphic doesn't show all the companies that merged into larger companies only to be lost as a brand. GM had Pontiac and Oldsmobile which no longer exist among others. AMC was the merger of a number of auto companies and itself is no longer a brand. Same with many of the British auto makers. Largely this is a result of the economies of scale. We like to gripe about how inefficient large companies are, but in reality size makes a company more efficient. This is very similar between auto makers and semiconductor companies. The main difference is the enormous startup costs of forming a new auto company, many billions of dollars. A semiconductor company can start with much smaller funding because the means of production can be outsourced. It's still not cheap, but it is manageable. The only successful new auto company in 50 years is Tesla which is really an EV platform company that markets their products in the form of cars. What they are really selling is motors and batteries, they just give you the car for free. |
| Gyro:
I wonder who's got their sights on Lattice these days - their CEO is ex-AMD and their focus has become quite narrow considering the number of companies they bought up. |
| langwadt:
--- Quote from: gnuarm on April 10, 2021, 04:02:45 pm ---Even that graphic doesn't show all the companies that merged into larger companies only to be lost as a brand. GM had Pontiac and Oldsmobile which no longer exist among others. AMC was the merger of a number of auto companies and itself is no longer a brand. Same with many of the British auto makers. --- End quote --- and I know since that graphic PSA and FCA have merged --- Quote from: gnuarm on April 10, 2021, 04:02:45 pm ---Largely this is a result of the economies of scale. We like to gripe about how inefficient large companies are, but in reality size makes a company more efficient. This is very similar between auto makers and semiconductor companies. The main difference is the enormous startup costs of forming a new auto company, many billions of dollars. A semiconductor company can start with much smaller funding because the means of production can be outsourced. It's still not cheap, but it is manageable. The only successful new auto company in 50 years is Tesla which is really an EV platform company that markets their products in the form of cars. What they are really selling is motors and batteries, they just give you the car for free. --- End quote --- yeh, when Volkswagen spend bilions making a new car, it'll be sold as a VW, Audi,Seat,Skoda in slightly different packaging but all the internals and the spareparts are the same |
| endure:
Toyota built their British manufacturing plant in Burnaston in 199-92. When they were advertising jobs they were open to applications from anyone APART from those who had previously worked in the UK car industry. |
| gnuarm:
--- Quote from: Gyro on April 10, 2021, 04:24:55 pm ---I wonder who's got their sights on Lattice these days - their CEO is ex-AMD and their focus has become quite narrow considering the number of companies they bought up. --- End quote --- Not sure what you mean. Lattice has bought up a lot of companies??? I know they bought Silicon Blue quite some time ago. Or did you mean AMD has bought lots of companies? How does that indicate a narrow focus? My main issue with Lattice is while X and A are shooting large bore guns at the high end of FPGAs, Lattice is shooting bird shot at the low end, specifically targeted to the mobile market requiring very tiny packages with very fine PCB features. No one is addressing a middle range of easy to use, low impact packaging with other than microscope size parts. I can very seldom use a 1 kLUT device. I typically need more than 20 or 30 I/Os. Now days that puts me in a ~200 pin BGA! I'd like to see a family of FPGAs that encroach on MCU territory. I did see where Altera has Cyclone IV parts in a FBGA-169 package with 1.0 mm pitch, but even at JLCPCB it's a $20 part. That's the smallest part in the family and it has NO multipliers. |
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