I don't necessarily agree with "if it wasn't an oscilloscope..." These low-end portable scopes, and to a greater extent PC oscilloscopes (which, don't knock, have great midrange specs these days for a much lower price than comprable bench models) sort of exemplify that only 2/3 the battle is front end and sample storage/computation. The electronics to make a passable scope are getting cheaper and cheaper, and with FPGAs and fast embedded processors, that's only becoming more true. The real point here is $300 for only the capture engine portion? $300 is 3/4 of the way to a DS1052, which (after mods, so the hardware cost is the same) has specs nearly two orders better. There can't be much more in that thing than an FPGA, a (not even terribly fast) ADC, and maybe an ARM chip, along with passives for the front end. Besides development costs (which, again, can't be THAT high, this type of thing isn't terribly hard these days), the total manufacture cost can't be much more than $30, and I doubt even that high.
It just seems to me like it's cool, but they priced it way out of reach of the target market, who probably aren't enough interested in electronics to warrant a $300 expense.