Much of the Google search engine problems derive from Google trying to implement an AI 'censor'. They pretend it's to 'rate truth', but really...
SJW!!!
ANTI WHITE RACIST!!
GLOBALISM!
10000 SEALED INDICTMENTS!
KILLARY IZ A WITCH!!!!!
holy crap, dude.
Anyway - the's 2 issues with google's search results..
1) the act of sorting relevant hits needing so much work is not that they are trying to "censor" anything (I find most people old privileged white people screaming censorship have NFI what censorship even is, but that's for another day) but that their search result positions are commercially and politically very valuable and so very smart and very well paid people work day and night to understated and then game any system they have in place, to further their employees agenda... be it large corporations or political organisations... The act of filtering or curating the content is in fact an act of *UN*scrambling the damage done to what should otherwise be pure search results by vested interests.
2) Google are an ad company at the end of the day. That's how they make money, by getting people to see ads. In order to be more effective they need to be able to understand market segments to appeal to marketers (their customers) that want to advertise to market segments - and they need a bunch of regular viewers eyes in various market segments (their product) to sell.... SO they need to detect user preferences in order to do market segmentation.. Then also pander to their interests in order to have them use the service more so their market segmented eyes can be sold more. FB is exactly the same, so is anything else big that lots of people use and has ads built into it. This is a huge huge problem, basically creating virtual ghettos for people in different ideological groups that end up only seeing information targeted to them or by people like them, and over time this causes those divisions to become more magnified as this system shifts to more and more extreme/purified versions of their basic ideologies over time as the content targeted for search ability and search results and behaviours evolve.
A far bigger problem than tech companies with automated information curation algorithms is the actual people who will support any ideology to the death, no matter what as long as it's "their side" that's winning or right..... The kind of people who promote and believe a made up story about a paedophile ring in a pizza shop that results in an assault rifle carrying wingnut running in to "self-investigate" and could easily have ended up with a bunch of innocent people getting shot dead... then, a few months later, turn around and vehemently support the election of Roy Moore, an ACTUAL paedophile (or at very least ACTUAL underage child abuser, if you want to dig into semantics) to office in the US.