Author Topic: Brain Hacking  (Read 1366 times)

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Offline xrunner

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Brain Hacking
« on: April 10, 2017, 11:33:46 pm »
Quote
April 9, 2017

Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager. Anderson Cooper reports

Have you ever wondered if all those people you see staring intently at their smartphones -- nearly everywhere, and at all times -- are addicted to them? According to a former Google product manager you are about to hear from, Silicon Valley is engineering your phone, apps and social media to get you hooked. He is one of the few tech insiders to publicly acknowledge that the companies responsible for programming your phones are working hard to get you and your family to feel the need to check in constantly. Some programmers call it “brain hacking” and the tech world would probably prefer you didn’t hear about it. But Tristan Harris openly questions the long-term consequences of it all and we think it’s worth putting down your phone to listen.

Tristan Harris: This thing is a slot machine.

Anderson Cooper: How is that a slot machine?

Tristan Harris: Well every time I check my phone, I’m playing the slot machine to see, “What did I get?” This is one way to hijack people’s minds and create a habit, to form a habit. What you do is you make it so when someone pulls a lever, sometimes they get a reward, an exciting reward. And it turns out that this design technique can be embedded inside of all these products.

The rewards Harris is talking about are a big part of what makes smartphones so appealing. The chance of getting likes on Facebook and Instagram. Cute emojis in text messages. And new followers on Twitter.

Tristan Harris: There’s a whole playbook of techniques that get used to get you using the product for as long as possible.

More ...

http://www.cbsnews.com/news/brain-hacking-tech-insiders-60-minutes/
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Offline Zero999

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Re: Brain Hacking
« Reply #1 on: April 11, 2017, 03:18:53 pm »
I've never understood why anyone would get addicted to a smart phone. I find them thoroughly frustrating to use, with the tiny touch sensitive screen, unintuitive user interface and buggy apps. A phone is good when I'm on the move, but otherwise, I prefer a proper screen, mouse and keyboard.
 
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Offline dimkasta

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Re: Brain Hacking
« Reply #2 on: April 11, 2017, 03:54:39 pm »
Like everything else that is marketed, phones and apps are products... Since when it is surprising that companies want to make them engaging or even addicting?
 

Offline macboy

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Re: Brain Hacking
« Reply #3 on: April 12, 2017, 07:10:20 pm »
Like everything else that is marketed, phones and apps are products... Since when it is surprising that companies want to make them engaging or even addicting?
Most apps are not products, because most are free. The relatively few paid-for apps that have no ads are an exception; they are products. But free apps and games? Those are not products. You are the thing being monetized in that situation. You are the product, and you are being sold to advertisers.  The addictive nature of those apps ensures that you look at the screen (and therefore the ads) as often and for as much time as possible.
 

Offline dimkasta

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Re: Brain Hacking
« Reply #4 on: April 12, 2017, 08:29:04 pm »
Yep :)
And it works too

Musicians, actors and even governments have been doing this for ages :)
 


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