But by many measures the products objectively are the best.
Yeah, but not by the measures that matter to me.
A product could be amazing at all it's intended use case while still being produced or marketed through dishonest practices.
For me a product is only "good" if its a good product to use AND the company that created it acts in a positive way.
(Or usually just not in a grossly negative way.)
I like my iPhone and I like my Dyson. Neither was particularly expensive
I think that is really a matter of perspective and wealth, Apple and Dyson both make expensive products and I think most people would agree with that. I don't know much about the longevity of Dyson products which is very important when analyzing value for money. But it's very clear Apple products are engineered with zero effort to keep them running past the warrantee period or next product release.