The history of Apple is fascinating and even I (a non-Apple user) was impressed and even lusted after some of the earlier models, like the original PowerBook with the ball mouse. Some of the first computers I ever used were the earlier Macintosh's.
However Apple has come a long way since then and not all of it is positive. Apple have hardly innovated anything in the last decade or two. Their primary focus is on the packaging and what a product looks like. They are a company that sells "style" and fashionable items. Under the hood, they are really no different to the other big hardware players out there. One example of what I'm talking about is their smartphone products. Android (and Android-based phone manufacturers) have been one step ahead of Apple for quite some time. Even back in the early days when recording video and copy/paste were standard features on many phones, Apple users missed out. People largely buy Apple because they like the look of the products or maybe due to peer pressure, rather than for the features or value for money, or perhaps because they are simply stuck in their ecosystem and are unable or unwilling to change.
Aside from the obvious aesthetics and the cult following that Apple provides, in 2021/2022, I'd say the one key advantage Apple has over a company like Microsoft is their MacOS operating system and that's largely owing to the fact that Microsoft made such a dogs breakfast of Windows 8, 10 and 11. Had I not taken the time to learn Linux, I probably would be typing this on a Mac right now.
Those are just my thoughts. I'm not trying to sway anyone in any direction, this is just how I see it with my eyes.