Also, here is a picture of 9-egg carton, as opposed to a more traditional 10 egg pack.
This was ridiculed so hard, that they actually quickly stopped doing that. But you can see their thinking here.
Nescafe' instant coffee originally came in 500g cans.
They got clever & started using 400g cans, which the retailers sold for a little bit less, so it looked like a price reduction.
It went over like a wrought iron hanglider, customers started buying other brands, so the 500g cans were restored.
This stuff is quite expensive in Oz, at around $A20 a 500g can, normally, but is fairly regularly discounted to $A14, so people try to find a chain with a sale price.
I was walking through Aldi, something I rarely do, & I saw cans of Nescafe' for $A14.95, which was "near enough".
When I picked up a can, it seemed a bit small, & sure enough, it was one of the 400g ones, which I thought were defunct!
That didn't improve my opinion of Nestle's or of Aldi .
I already knew the other retailers were scumbags!