Heh, I still use X10 to control (admittedly fewer and fewer) incandescent bulbs around my house. I use a CM11A Serial to X10 interface, hooked to a Raspberry Pi as the controller.
On the software side, the Pi runs Heyu, which handles the actual X10 stuff. It also runs some neat software called Homebridge, which allows you to access older and non-HomeKit compatible gear through Apple’s HomeKit interface. (In my case, I use it to bridge X10, Wemo and Hue together.)
So now I can control 30+ year old home automation technology directly with my iPhone. (“Hey Siri, set the living room lamp to 20%.”) I can also control Wemo Outlets and Hue Bulbs right along side them. It’s pretty slick.
X10 is like the cockroach of the home automation world. I don’t think it’ll ever really die. Lamp dimmer and appliance modules are cheap and plentiful, plus they’re fairly robust. Someone should really come up with a modern WiFi to X10 Transmitter that you can just plug in and is Google Home and Apple HomeKit compatible out of the box, to service all the old modules floating around.